Post by account_disabled on Mar 11, 2024 23:59:37 GMT -5
Neoattack What is Context Marketing? Context Marketing is a technique that is based on obtaining information and data about users in real time, taking into account their context , so that a company can send the appropriate message for each person and in each situation. In short, ensure that your potential customers see your advertising at the right time so that their interest in your product or service is as high as possible . This discipline of Context Marketing complements and expands the technique of Inbound Marketing . The latter consists of obtaining great knowledge about the consumer and their decision-making process so that companies can show them advertising and advertisements efficiently.
Context Marketing takes these aspects into account and combines them with real-time information from users . Thus, if a potential tennis-loving customer is in a shopping center and decides to look at their Facebook, this Phone Number List is the ideal time for advertising for your racket and sportswear brand to appear. In addition to monitoring consumer data and its context, the results of any Context Marketing campaign will also depend on the trust with which your company is perceived . The advantages of working on Context Marketing On the one hand, it is important to keep in mind that this discipline takes into account the consumer as the main actor.
Potential clients are the ones who make decisions about marketing strategies since, depending on the context in which they operate, they will receive different messages, through different media and at different times. On the other hand, it is also important to clarify that the majority of consumers view personalized communications favorably, as well as the use of data about themselves to be able to adapt advertising according to their tastes and context. From the point of view of companies, the results of communications carried out within the Context Marketing technique have no color if we compare them with those of more traditional methods. So much so that it is estimated that response and conversion rates are at least 5 times higher thanks to this discipline .
Context Marketing takes these aspects into account and combines them with real-time information from users . Thus, if a potential tennis-loving customer is in a shopping center and decides to look at their Facebook, this Phone Number List is the ideal time for advertising for your racket and sportswear brand to appear. In addition to monitoring consumer data and its context, the results of any Context Marketing campaign will also depend on the trust with which your company is perceived . The advantages of working on Context Marketing On the one hand, it is important to keep in mind that this discipline takes into account the consumer as the main actor.
Potential clients are the ones who make decisions about marketing strategies since, depending on the context in which they operate, they will receive different messages, through different media and at different times. On the other hand, it is also important to clarify that the majority of consumers view personalized communications favorably, as well as the use of data about themselves to be able to adapt advertising according to their tastes and context. From the point of view of companies, the results of communications carried out within the Context Marketing technique have no color if we compare them with those of more traditional methods. So much so that it is estimated that response and conversion rates are at least 5 times higher thanks to this discipline .