Post by account_disabled on Mar 7, 2024 1:45:25 GMT -5
The We opted for a responsive web design to allow the website to resize and reformat automatically depending on the device being used which we hoped would lead to an optimum viewing experience regardless of device. The primary aims of the site redesign were as follows Improve the customer experience on all devices reducing the need for pinch to zoom in on products Boost conversion rates Increase revenue generation With mobilefriendliness now being used as a factor affecting rankings on search engines our timing could not have been better. VcnCgdV.jpg The online retailer also wanted to ensure primarily that tablet users received a bespoke experience when accessing the site.
The approach worked as there too as we experienced a . increase in Greece Mobile Number List the ecommerce conversion rate from tablet users alone. Development challenges advantages and solutions We surmised that there would be challenges to the redesign and highlighted a couple of highpriority challenges wed need to overcome A developmental advantage to using a responsive site design lies in it being built into the front end of the website with the execution taking place on the customers device.
This removes the need for serverside changes redirects and thirdparty involvement. to ensure the site was tested on as many devices as possible preventing any errors and contributing to a positive user experience no matter which device was used to access the site. SEO considerations From a search point of view Offspring made use of technical audits supplied during every stage of development. This allowed the brand to monitor the effect the changes had on the rankings and organic visibility. It was important to ensure that there was no immediate dip in search performance which could have potentially led to a loss of traffic. Our hope was that as the site provided a better user experience the result would be enhanced search visibility. This proved to be the case when Offsprings rankings were monitored. Over keywords were being tracked for the redesign and.
The approach worked as there too as we experienced a . increase in Greece Mobile Number List the ecommerce conversion rate from tablet users alone. Development challenges advantages and solutions We surmised that there would be challenges to the redesign and highlighted a couple of highpriority challenges wed need to overcome A developmental advantage to using a responsive site design lies in it being built into the front end of the website with the execution taking place on the customers device.
This removes the need for serverside changes redirects and thirdparty involvement. to ensure the site was tested on as many devices as possible preventing any errors and contributing to a positive user experience no matter which device was used to access the site. SEO considerations From a search point of view Offspring made use of technical audits supplied during every stage of development. This allowed the brand to monitor the effect the changes had on the rankings and organic visibility. It was important to ensure that there was no immediate dip in search performance which could have potentially led to a loss of traffic. Our hope was that as the site provided a better user experience the result would be enhanced search visibility. This proved to be the case when Offsprings rankings were monitored. Over keywords were being tracked for the redesign and.